Integrate Oracle Marketing Cloud
with Google Analytics
Data Solutions
Connect Oracle Marketing Cloud with Google Analytics to unify campaign and behavioral insights. Using KingswaySoft’s ETL-based integration, you can bring engagement data into Oracle for refined targeting or push campaign metadata to Google Analytics for enhanced reporting.
Sample Integration Use Case
Sync Campaign Metadata with Web Behavior
Your marketing team runs outbound campaigns using Oracle Marketing Cloud and tracks user interactions on your website through Google Analytics. You want to synchronize both platforms so behavioral data can enhance segmentation, and campaign identifiers support attribution tracking.
Developed for Complex Enterprise Workloads
Our Solutions Are Built to Support
Advanced Data Workflows Across Systems
Enhance Marketing Strategy with Web Insights
Integrating with Google Analytics brings real-time web behavior into Oracle, helping marketing teams adjust content and timing for better engagement.
Improve Attribution and ROI Clarity
By aligning campaign metadata across systems, marketers gain clearer visibility into how each effort contributes to conversions.
Aligned Data and Improved Workflows
Combine web behavior and campaign data to refine marketing performance.
| Scenario | Data Movement | Business Outcomes |
|---|---|---|
| Import event metrics into Oracle | Google Analytics → Oracle Marketing Cloud | Trigger follow-ups based on website engagement |
| Sync UTM-tagged campaigns | Oracle Marketing Cloud → Google Analytics | Ensure consistent campaign tracking across platforms |
| Personalize content with behavior | Google Analytics → Oracle Marketing Cloud | Enhance segmentation using visitor activity |
| Push form submission data | Google Analytics → Oracle Marketing Cloud | Initiate nurture sequences immediately after signups |
| Export campaign outcomes | Oracle Marketing Cloud → Google Analytics | Compare campaign success using unified analytics |
System Compatibility
Integration Tools Built for Each System
Oracle Marketing Cloud
Integrate campaigns, contact records, and engagement data using dedicated ETL components.
Learn More
Google Analytics
Connect to reporting APIs to retrieve metrics, dimensions, and behavior data for downstream use.
Learn MoreAccess the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.
Comprehensive Integration Solution
Using Our SSIS Ultimate Edition
Oracle Marketing Cloud Integration Scenarios
View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.
Integrate Oracle Marketing Cloud with Active Directory
Integrate Oracle Marketing Cloud with DocuSign
Integrate Oracle Marketing Cloud with Facebook
Integrate Oracle Marketing Cloud with HubSpot
Integrate Oracle Marketing Cloud with LDAP
Integrate Oracle Marketing Cloud with Salesforce
Integrate Oracle Marketing Cloud with ServiceNow
More Data Integration Use Cases
See more use cases across databases,
enterprise systems, and supported application platforms.
Database Connections
Directory Services
Dynamics 365
Dynamics GP
Dynamics SL
HubSpot
Marketo
NetSuite
Oracle CRM On Demand
Project Server
QuickBooks
Salesforce
SAP
SharePoint
