Integrate Oracle Marketing Cloud
with ServiceNow

Data Solutions

Connect Oracle Marketing Cloud with ServiceNow to support coordinated workflows between marketing and IT service operations. With KingswaySoft’s ETL-based integration, you can align user data, campaign activities, or event registrations across platforms to enhance service delivery and internal coordination.

Oracle Marketing Cloud ToolkitSSIS Productivity Pack

Oracle Marketing Cloud with ServiceNow Integration

Sample Integration Use Case

Share Marketing Registrants with IT for Access Provisioning

Share Marketing Registrants with IT for Access Provisioning

Your team captures user registrations for marketing events using Oracle Marketing Cloud. These registrants need IT access for webinars, platforms, or follow-up services. By integrating with ServiceNow, IT teams can automatically receive user data and initiate provisioning or support workflows.

  • Registrations Captured in Oracle Marketing Cloud: Form fills, signups, or campaign responses

  • ETL Workflow Transforms and Maps to ServiceNow: User fields formatted to match request or user table requirements

  • Records Created in ServiceNow: Triggering access setup or automated ticket creation for provisioning

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Developed for Complex Enterprise Workloads

Our Solutions Are Built to Support
Advanced Data Workflows Across Systems

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Enhance Internal Coordination Across Departments

Enhance Internal Coordination Across Departments

Marketing and IT teams can work from the same source of truth, improving visibility and operational efficiency.

Simplify Provisioning from Marketing Events

Eliminate manual handoffs by pushing registrant data to IT service workflows in real time.

Simplify Provisioning from Marketing Events

Aligned Data and Improved Workflows

Connect event and campaign data with IT processes for smoother internal operations.

Scenario Data Movement Business Outcomes
Share registrant data Oracle Marketing Cloud → ServiceNow Trigger IT workflows for event access or onboarding
Create access requests Oracle Marketing Cloud → ServiceNow Automate request ticket generation based on campaign signups
Push attendee updates Oracle Marketing Cloud → ServiceNow Keep IT updated with changes to event participant lists
Link campaign IDs to support requests Oracle Marketing Cloud → ServiceNow Provide IT context for marketing-generated tickets
Record user activity for audit Oracle Marketing Cloud → ServiceNow Help track event access for compliance and reporting

System Compatibility

Integration Tools Built for Each System

Access the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.

Comprehensive Integration Solution
Using Our SSIS Ultimate Edition

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Oracle Marketing Cloud Integration Scenarios

View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.

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