Integrate Oracle Marketing Cloud
 with Active Directory

Data Solutions

Connect Oracle Marketing Cloud with Active Directory to maintain aligned user access and contact records across marketing and IT systems. With KingswaySoft’s ETL-based integration, you can extract directory user details and synchronize them with your Oracle marketing database to ensure accurate targeting and secure access control.

Oracle Marketing Cloud ToolkitDirectory Services Toolkit

Oracle Marketing Cloud with Active Directory Integration

Sample Integration Use Case

Sync Employee Directory with Oracle Marketing Contacts

Sync Employee Directory with Oracle Marketing Contacts

Your organization uses Active Directory to manage user identities and Oracle Marketing Cloud for email campaigns and lead engagement. You want to keep contact records aligned by syncing department, title, and email updates from Active Directory to Oracle.

  • User Records Retrieved from Active Directory: Filtered by department, status, or group membership

  • ETL Workflow Maps Fields to Marketing Contacts: Attributes like name, email, and job title are applied to Oracle records

  • Contacts Inserted or Updated in Oracle Marketing Cloud: Ensures your marketing lists reflect the current employee base

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Ensure Marketing Outreach Reflects Current IT Data

Ensure Marketing Outreach Reflects Current IT Data

Keep segmentation and personalization accurate by syncing contact details with Active Directory roles and departments.

Improve Campaign Targeting with Updated Identity Data

Access changes in Active Directory are automatically reflected in your marketing system, reducing manual effort and improving data consistency.

Improve Campaign Targeting with Updated Identity Data

Aligned Data and Improved Workflows

Use identity data to strengthen marketing operations and system access.

Scenario Data Movement Business Outcomes
Sync new employees to marketing Active Directory → Oracle Marketing Cloud Enable outreach to new hires for internal programs
Update title or department fields Active Directory → Oracle Marketing Cloud Maintain accurate segmentation for campaigns
Remove inactive users Active Directory → Oracle Marketing Cloud Exclude deactivated employees from active campaigns
Map users to marketing segments Active Directory → Oracle Marketing Cloud Improve targeting based on team or region
Trigger welcome campaigns Active Directory → Oracle Marketing Cloud Automatically enroll new employees in the onboarding flow

System Compatibility

Integration Tools Built for Each System

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Oracle Marketing Cloud

Insert or update user records through API connectivity and field-level mapping.

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Active Directory

Query users and groups with filters for OU, account status, or role.

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