Integrate Marketo
with Salesforce
Data Solutions
Connect Marketo with Salesforce to align marketing automation with CRM workflows. Using KingswaySoft’s ETL-based integration, you can sync lead, contact, and campaign data to support lead nurturing, scoring, and closed-loop reporting between systems.
Sample Integration Use Case
Sync Qualified Leads from Marketo to Salesforce
Your marketing team uses Marketo to manage campaigns and lead scoring, and once qualified, leads need to flow into Salesforce for sales follow-up. ETL workflows automate the sync process to ensure timely and accurate data transfer between the two platforms.
Developed for Complex Enterprise Workloads
Our Solutions Are Built to Support
Advanced Data Workflows Across Systems
Bridge the Gap Between Marketing and Sales Teams
Syncing Marketo with Salesforce ensures qualified leads are followed up promptly with complete campaign context.
Enable Better Reporting and Performance Visibility
Integrated data allows for full-funnel reporting and attribution, giving both teams shared visibility.
Aligned Data and Improved Workflows
Sync lead and campaign data between Marketo and Salesforce to support unified pipelines and efficient handoff.
| Scenario | Data Movement | Business Outcomes |
|---|---|---|
| Push MQLs from Marketo to Salesforce | Marketo → Salesforce | Enable timely sales follow-up |
| Update Salesforce leads with campaign info | Marketo → Salesforce | Improve context for engagement |
| Feed opportunity status back into Marketo | Salesforce → Marketo | Support closed-loop reporting and nurturing |
| Align contact records between both systems | Bi-directional | Ensure consistent data across teams |
| Automate regular lead sync | Bi-directional | Keep CRM and marketing lists up to date |
System Compatibility
Integration Tools Built for Each System
Marketo
Connect to lead, campaign, and scoring data with support for updates, segmentation, and workflows.
Learn More
Salesforce
Access leads, contacts, opportunities, and custom objects to maintain alignment with marketing activities.
Learn MoreAccess the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.
Comprehensive Integration Solution
Using Our SSIS Ultimate Edition
Marketo Integration Scenarios
View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.
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More Data Integration Use Cases
See more use cases across databases,
enterprise systems, and supported application platforms.
Database Connections
Directory Services
Dynamics 365
Dynamics GP
Dynamics SL
HubSpot
NetSuite
Oracle CRM On Demand
Oracle Marketing Cloud
Project Server
QuickBooks
Salesforce
SharePoint
