Integrate Marketo
with LinkedIn

Data Solutions

Connect Marketo with LinkedIn to streamline lead generation and engagement tracking across platforms. Using KingswaySoft’s ETL-based integration, you can sync leads, campaign data, and audience insights to support follow-up, segmentation, and reporting.

Marketo ToolkitSSIS Productivity Pack

Marketo with LinkedIn Integration

Sample Integration Use Case

Capture LinkedIn Leads into Marketo Campaigns

Capture LinkedIn Leads into Marketo Campaigns

Your marketing team runs LinkedIn Lead Gen campaigns and wants to automatically sync submitted forms into Marketo for nurturing and scoring. ETL workflows extract lead data from LinkedIn and map it into Marketo to trigger campaign workflows and follow-ups.

  • Lead Gen Form Data Extracted from LinkedIn: Includes name, email, campaign ID, and source

  • ETL Workflow Maps Fields to Marketo Records: Contacts are created or updated in the correct list

  • Leads Enrolled into Nurture Campaigns: Trigger automated responses or scoring actions in Marketo

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Convert LinkedIn Leads Into Actionable Campaigns

Convert LinkedIn Leads Into Actionable Campaigns

Syncing LinkedIn lead data with Marketo helps ensure no opportunities are missed, and leads are engaged quickly.

Improve Campaign Attribution and Segmentation

Integrated campaign data gives teams visibility into performance and helps tailor messaging based on source behavior.

Improve Campaign Attribution and Segmentation

Aligned Data and Improved Workflows

Capture and follow up on LinkedIn leads using Marketo to improve speed, personalization, and visibility.

Scenario Data Movement Business Outcomes
Import lead forms from LinkedIn LinkedIn → Marketo Automate follow-up and reduce response time
Enrich LinkedIn leads in Marketo LinkedIn → Marketo Improve segmentation and targeting
Sync campaign ID and source LinkedIn → Marketo Enable accurate performance tracking
Track engagement for lead scoring LinkedIn → Marketo Refine lead prioritization and routing
Schedule recurring sync for all leads LinkedIn → Marketo Keep records and reporting up to date

System Compatibility

Integration Tools Built for Each System

Access the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.

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