Integrate Marketo
with Adobe Commerce (Magento)
Data Solutions
Connect Marketo with Adobe Commerce/Magento to align customer engagement with eCommerce activity. Using KingswaySoft’s ETL-based integration, you can sync leads, contact details, order history, and behavioral data to improve campaign targeting and lifecycle marketing.
Sample Integration Use Case
Use Purchase Data to Trigger Marketo Campaigns
Your marketing team uses Marketo for email automation and customer journeys, and you want to trigger campaigns based on activity in Magento. ETL workflows extract customer, order, or product data from Adobe Commerce/Magento and update Marketo to initiate personalized engagement.
Developed for Complex Enterprise Workloads
Our Solutions Are Built to Support
Advanced Data Workflows Across Systems
Personalize Campaigns Using eCommerce Behavior
Integrating Adobe Commerce/Magento with Marketo enables data-driven engagement and lifecycle marketing tied to customer purchases.
Improve Loyalty and Cross-Sell Opportunities
Use order history and product interest to refine targeting and promote relevant offers or recommendations.
Aligned Data and Improved Workflows
Sync customer and order data between Adobe Commerce/Magento and Marketo to support personalized automation and segmentation.
| Scenario | Data Movement | Business Outcomes |
|---|---|---|
| Sync new Magento customers to Marketo | Adobe Commerce/Magento → Marketo | Initiate welcome or onboarding campaigns |
| Update contacts with order activity | Adobe Commerce/Magento → Marketo | Personalize messaging based on purchase history |
| Trigger emails based on cart behavior | Adobe Commerce/Magento → Marketo | Recover lost sales with abandoned cart workflows |
| Pass campaign performance metrics to Magento | Marketo → Adobe Commer/Magento | Align offers and content with campaign effectiveness |
| Automate recurring syncs | Bi-directional | Keep both systems updated for targeting and reporting |
System Compatibility
Integration Tools Built for Each System
Marketo
Connect to lead and campaign data with support for automation, segmentation, and contact updates.
Learn More
Adobe Commerce/Magento
Access customer, order, and product data to support eCommerce-driven marketing workflows.
Learn MoreAccess the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.
Comprehensive Integration Solution
Using Our SSIS Ultimate Edition
Marketo Integration Scenarios
View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.
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enterprise systems, and supported application platforms.
Database Connections
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Dynamics 365
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Dynamics SL
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Project Server
QuickBooks
Salesforce
SharePoint
