Integrate Marketo
with Google Analytics
Data Solutions
Connect Marketo with Google Analytics to unify campaign performance data and marketing engagement insights. Using KingswaySoft’s ETL-based integration, you can sync lead activities, campaign data, and web interactions to improve attribution, segmentation, and reporting.
Sample Integration Use Case
Track Lead Engagement Across Channels
Your marketing team runs email campaigns in Marketo and wants to track the resulting behavior in Google Analytics. ETL workflows sync lead identifiers and campaign metadata, allowing web activity and conversion data to be mapped back to individual campaigns and contact records.
Developed for Complex Enterprise Workloads
Our Solutions Are Built to Support
Advanced Data Workflows Across Systems
Improve Attribution with Connected Campaign Insights
Combining Marketo and Google Analytics gives marketing teams a complete view of lead behavior from email to web interaction.
Support Smarter Segmentation and Nurturing
Using integrated engagement data allows for more accurate audience targeting and follow-up workflows in Marketo.
Aligned Data and Improved Workflows
Combine Marketo campaigns with Google Analytics activity to improve visibility and optimize outreach.
| Scenario | Data Movement | Business Outcomes |
|---|---|---|
| Sync campaign IDs with web sessions | Marketo → Google Analytics | Improve attribution and UTM reporting |
| Pass lead scoring info to analytics | Marketo → Google Analytics | Enable deeper funnel segmentation |
| Capture landing page visits for nurturing | Google Analytics → Marketo | Trigger workflows based on page behavior |
| Align campaign tags across systems | Bi-directional | Ensure consistent tracking between web and email sources |
| Schedule sync for engagement reporting | Bi-directional | Keep campaign metrics current for decision-making |
System Compatibility
Integration Tools Built for Each System
Access the full suite of KingswaySoft’s SSIS Integration Toolkits
and the SSIS Productivity Pack under a single commercial license.
Comprehensive Integration Solution
Using Our SSIS Ultimate Edition
Marketo Integration Scenarios
View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.
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More Data Integration Use Cases
See more use cases across databases,
enterprise systems, and supported application platforms.
Database Connections
Directory Services
Dynamics 365
Dynamics GP
Dynamics SL
HubSpot
NetSuite
Oracle CRM On Demand
Oracle Marketing Cloud
Project Server
QuickBooks
Salesforce
SharePoint
