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Integrate Marketo
with Adobe Commerce (Magento)

Connect Marketo with Adobe Commerce/Magento to align customer engagement with eCommerce activity.
Using KingswaySoft’s ETL-based integration, you can sync leads, contact details, order history, and behavioral data to improve campaign targeting and lifecycle marketing.

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Marketo with Adobe Commerce (Magento) Integration

Sample Integration Use Case

Use Purchase Data to Trigger Marketo Campaigns

Your marketing team uses Marketo for email automation and customer journeys, and you want to trigger campaigns based on activity in Magento. ETL workflows extract customer, order, or product data from Adobe Commerce/Magento and update Marketo to initiate personalized engagement.

Customer and Order Data Extracted from Magento: Includes customer info, items purchased, and total order
ETL Workflow Maps to Marketo Fields: Contacts are created or updated with eCommerce data
Campaigns Triggered in Marketo: Automation launch based on purchase history or behavior

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Developed for Complex Enterprise Workloads

Our Solutions Are Built to Support Advanced Data Workflows Across Systems

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Personalize Campaigns Using eCommerce Behavior

Integrating Adobe Commerce/Magento with Marketo enables data-driven engagement and lifecycle marketing tied to customer purchases.

Improve Loyalty and Cross-Sell Opportunities

Use order history and product interest to refine targeting and promote relevant offers or recommendations.

Aligned Data and Improved Workflows

Sync customer and order data between Adobe Commerce/Magento and Marketo to support personalized automation and segmentation.

Scenario	Data Movement	Business Outcomes
Sync new Magento customers to Marketo	Adobe Commerce/Magento → Marketo	Initiate welcome or onboarding campaigns
Update contacts with order activity	Adobe Commerce/Magento → Marketo	Personalize messaging based on purchase history
Trigger emails based on cart behavior	Adobe Commerce/Magento → Marketo	Recover lost sales with abandoned cart workflows
Pass campaign performance metrics to Magento	Marketo → Adobe Commer/Magento	Align offers and content with campaign effectiveness
Automate recurring syncs	Bi-directional	Keep both systems updated for targeting and reporting

System Compatibility

Integration Tools Built for Each System

Marketo

Connect to lead and campaign data with support for automation, segmentation, and contact updates.

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Adobe Commerce/Magento

Access customer, order, and product data to support eCommerce-driven marketing workflows.

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Marketo and Adobe Commerce/Magento Data Integration is available in SSIS Integration Toolkit

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Marketo Integration Scenarios

View data integration scenarios supported by our solutions. Each example shows how our
components connect enterprise platforms and services to support practical business processes.