Company
Academic Medical Center (Confidential)
Industry
Healthcare
Target
Seamlessly integrate SQL Server with Salesforce to support daily marketing updates and power accurate Marketing Cloud journeys.
Challenge
- Automate 200K–250K daily records on a tight schedule
- Integrate solely within SSIS, no external tools
- Replace manual, error-prone processes
KingswaySoft Solution
SSIS Integration Toolkit for Salesforce
Value Delivered
Automated, reliable integration that keeps marketing data continuously up to date while freeing the analytics team to focus on strategy instead of manual maintenance.
Overview
This academic medical center in the Southeastern United States delivers healthcare, education, and research services to the region.
Within its Marketing Analytics team, the organization manages significant volumes of data to support internal reporting and Salesforce Marketing Cloud campaigns. With daily updates required to maintain campaign accuracy, the team needed an SSIS-based integration that would reduce manual effort, avoid processing delays, and improve consistency across systems.
The Challenge
The Marketing Analytics team at the academic medical center was responsible for managing campaign and engagement data across Salesforce platforms and internal systems. Without automation in place, the team faced inefficiencies when handling millions of records, which introduced unnecessary delays and a higher risk of data inconsistencies. A solution was needed to support secure, reliable, and automated data movement between systems while staying within the existing SSIS infrastructure.
The Solution
The Marketing Analytics team leveraged KingswaySoft's SSIS Integration Toolkit for Salesforce to build a scheduled data integration between SQL Server and Salesforce. Working within the SSIS environment allowed the team to design a maintainable workflow without relying on custom scripting. The toolkit's components enabled precise control over data movement and transformation, which was critical for preparing records used in Salesforce Marketing Cloud journeys.
The Developer License was first used to prototype the integration before deploying to production, allowing the team to verify that the workflows met performance and reliability expectations. With KingswaySoft's solution in place, the team established a consistent integration schedule that aligned with internal processes and minimized disruption to daily marketing operations.
The Results
Implementing the integration provided the team with a stable and repeatable process for handling high-volume data updates. The automation ensured that marketing data remained current throughout the day, helping to reduce the risk of delayed or misaligned campaign activities. By removing manual dependencies and streamlining the update process, the Marketing Analytics team was able to focus more on strategic tasks rather than data maintenance. The integration also improved responsiveness when addressing issues, as fewer errors occurred and troubleshooting was simplified through the use of centralized SSIS workflows.
Delivered Improvements
3+ million records processed in the initial load
200K-250K records updated daily
2 hours saved each day
72 hours of technical effort saved annually
"It is truly a game changer when you can complete a working prototype or proof-of-concept solution for free to see if it is working and getting you what you need. KingswaySoft makes it easy for you to get to know the product and convince yourself of its value before you buy the production version license."
Alexander K.
Sr. IT Analyst
Academic Medical Center
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Disclaimer: The organization's name and logo used in this case study are fictitious and have been used solely to preserve client anonymity. Any resemblance to real entities is purely coincidental.
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